How to Start and Grow Your handmade Business


Join the Handmade Revolution.

If you love making things and want greater financial and personal freedom in your life, How to Start and Grow Your Handmade Business will teach you everything you need to succeed in the handmade world.

Whether you’re ready to create a part-time side business doing what you love or want to make your handmade business a full-time career, How to Start and Grow Your Handmade Business will give you step-by-step instructions and guidance on how to achieve your goals and avoid costly mistakes.

For a limited time, this entire program is available for only $297

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Created by Make It Productions founder, Jenna Herbut, this program will take you from concept to production, shy crafter to marketing and publicity master all while giving you the inside scoop on what it takes to succeed in the handmade business world.


How does the Program Work?

How to Start and Grow Your Handmade Business is divided into three units plus bonus materials. You will also receive as an added bonus the brand new handmade business planning and success mindset course Spring Cha Ching.

Each unit contains courses made up of online videos and worksheets. This material will teach you how to create and grow your handmade business at your own pace. All videos are compatible with your iPad/iPhone and Android devices. You can also download mobile compatible videos and MP3s so that you can learn while offline. All worksheets and guides are downloadable in PDF format.

As soon as you enroll, you will receive instant unlimited access to all course material. As this program Make It University’s comprehensive training program for handmade businesses, you will also receive access to new content as the course is updated over time.


How Much Does it Cost?

Make It University is committed to helping artists, designers, crafter and creatives achieve their dreams of running their own creative business. To help achieve this goal, How to Start and Grow Your Handmade Business is available only $297 for a limited time.

To sign up, use the order buttons found on this page. After you complete payment by credit card, you will be redirected back to Make It University where you can create your user account. If you already have a user account, please sign in before purchasing this program.

For a limited time, this entire program is available for only $297

Already a Member?

If so, please log in before ordering.

Not registered?

No problem. You will set up your account after checkout.

Obtaining comprehensive practical business training and insider knowledge on how to create a profitable and successful handmade business is one of the best investments you will ever make. At only $297, the entire program costs less than a single college course. Plus, there is a 30 day money back guarantee.

30 Day Money Back Guarantee

30 Day Money Back Guarantee
Make It University has received great feedback and tremendous support from the handmade community. This program is designed to teach you valuable skills and information based on practical experience and knowledge of the handmade business world. That said, somtimes a program just isn’t a good fit and it is always better to build a community of happy customers.

If you are not happy with the program, all we ask is that you complete and submit all of the course worksheets within 30 days of your purchase. If you have done the work and are still not happy, we will give you a complete refund. Make It University wants you to love this program.

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Detailed Program Information

The How to Start and Grow Your Handmade Business program is divided into three units plus bonus material. Each course is made up of online videos, worksheets, interviews and downloadable resources, guides and goodies. This program will teach you how to create and grow your handmade business at your own pace.

Business Basics for Handmade Business People

The Business Basics unit will teach you the fundamentals you need to plan, price, produce, market and distribute your creative product. You can complete the whole unit in order or just focus on the areas you need the most help with first.

Building your Brand 101

Branding is how your business communicates to the rest of the world. The stronger your brand, the stronger your impact. It goes far beyond having a cute logo and sassy tag line. Branding is your foundation and the most important element of your business. I will teach you how branding really works and how to make yours the best it can possibly be!

  • Your brand is the lifeline of your business. Learn how to build it nice and strong
  • If your branding is not consistent you could be turning off your customers without even knowing it
  • Why your website is your brand launch pad
  • How does social media tie into branding and why you don’t need to be an expert at them all
  • How to give your brand a personality and transform your business


How to Wholesale 101

If you have the margins and productions capacities to wholesale, you could be sitting on gold! Selling to boutiques and chain stores will take your business to a whole new level of success. Magic can happen when you wholesale, and the growth possibilities are ginormous! It can be overwhelming to know where to begin and what you really need to know to get started. But don’t fret because I will show all the ins and outs of the very exciting world of wholesaling.

  • Does the idea of approaching a store make you a little sick to your stomach?
  • Do you often wonder how some crafters are able to sell in so many stores? Do you want to know what their secret is?So you got a huge order. Now what?
  • Create a line sheet, catalog and order form to best suit your brand
  • How to create policies that will prevent you from getting screwed over


Production and Pricing 101

What if Anthropologie called and wanted to order 1000 units? Would you do a happy dance or curl up into a ball and cry?! Learning how to increase production is key if you want your biz to grow. What are your prices currently based on? Did you pull them out of thin air or are they strategic? Do you even know if you are making a profit? Don’t sweat quite yet, because I am going to teach you everything you need to know about pricing so you can make lots of $!

  • What would you do if your favorite store ordered 1000 units of your product? Happy dance or cry in a corner?!
  • How to outsource production without sacrificing quality
  • Does the idea of paying yourself make you laugh?
  • Why paying yourself is no laughing matter!
  • Learn how to price correctly so your business will grow beyond your wildest dreams
  • How pricing ties directly into your brand communication


Media and Public Relations 101

Ever wonder how you get your business profiled on TV or in the newspaper? Do you think you need to hire a PR person to write a press release and send it out? Guess what? You can do it yourself and have amazing results! I will show you how to write a press release, media kit, press list and how to get your business profiled front and centre!

  • Do you have a story that you know the press will find irresistible?
  • If you stepped in to a elevator with the editor of Flare what would you say to her?
  • Are you confused with what a press release is and how the heck to get the media to look at it?
  • Why defining your sellable story will prepare you for every interview
  • Now that you have press, what can you do to leverage it into even more press?


How to Sell Handmade Products at Shows and Events

The Sell at Shows & Events unit is all about teaching you how to sell your product in-person at easily accessible venues in your community and around the country. It focuses primarily on selling your awesome creations during the holiday season when most handmade businesses make great money selling to on eager holiday shoppers.

The basics of selling at shows and events is found in the Business Basics unit. The specialized Selling at Shows unit is based on the super successful Cha Chingle Bells course. This course covers all of the information you need to know in order to maximize your holiday sales and make fantastic money throughout the holiday season.

This course is jam packed with amazing information and insights on selling at shows and events including…

  • How to organize yourself so you don’t get overwhelmed
  • How much product to make
  • How to organize production to maximize success
  • What to bring to the show
  • Setting your prices to maximize profit
  • How to collect money and get paid
  • How to create customer excitement before the show
  • How to promote and get PR and media attention
  • Tips on travelling to shows outside your city
  • Tips on setting up your booth
  • How to sell like a rockstar
  • How to get golden information from your customer
  • What to give customers if they don’t buy
  • How to generate last minute money after the shows are done
  • What to send your fabulous email list
  • Organizational tips for the next season
  • Reflection and celebration


How to Sell Handmade Products Online

You can sell creative handmade products right from your home… to almost anywhere in the world. The Selling Online unit includes courses and bonus content that will help you set up a free online store and master the art of selling on Etsy, the world’s largest and most popular handmade goods marketplace.

Everything You Need to Know About Etsy

Based on training directly from Etsy HQ, this course will outline the key information you need to build your online business using Etsy’s easy to use online marketplace.

Etsy Shop – Quick Setup Quick

The quick and easy way to setup your online store in minutes. This course will walk you through setting up a great online Etsy store in minutes!

In addition to great guides that simplify the Etsy shop setup process and help you make sure you have all of your bases covered, this unit includes fantastic interviews with amazing shop owners and one of Etsy’ own shop reviewers.


Additional Bonus Content

This program is full of amazing bonus content including Spring Cha Ching, a business planning and success mindset course for artists and crafters.

Courses such as Spring Cha Ching and Cha Chingle Bells also include tons of great bonus content such a downloadable PR guides, checklists, interviews and so much more (plus, the list keeps growing!)


For a limited time, this entire program is available for only $297

Already a Member?

If so, please log in before ordering.

Not registered?

No problem. You will set up your account after checkout.

Designed for Your Life

Make It University programs are designed to work with your life. You can watch or listen videos at home, at work, at the gym or at the studio. Videos can be streamed over the web or downloaded. Audio from videas can be downloaded in MP3 format and worksheats, guides and action lists are all available for download in PDF format.

Compatible with Your Life

All Make It University courses are designed to work flawlessly on your iOS or Android smart phone or tablet.

Accessible from Anywhere

Stream Video, Download iPhone and iPad Video, Download MP3 Audio

Also by Make It University

How to Etsy

Learn how to Etsy - Increase your sales and make money online

A dedicated Etsy training website.


Praise for Make It University

Kathleen Tennant

Kathleen Tennant

Make it U is an amazing course full of straight-forward advice and tips for running your creative business. Regardless of what you create the information provided is relevant and practical for any business and to take your business to the next level of success.

Amanda Parker

Amanda Parker

The courses are packed with incredibly relevant information and useful tips. I especially appreciated Jenna’s personal stories that she shared throughout the courses which really made the content so relatable. Jenna’s teaching style was relaxed, personal, and executed at a pace which allowed me to learn quickly and in depth without becoming overwhelmed. I look forward to new courses being added!

April Lacheur

April Lacheur

Yapes Paints

Jenna is one talented, knowledgeable and inspiring chicky! She takes her world of experience and puts it in to fun and motivational lessons. There is always something to learn about improving your handmade business and Jenna has tons to offer. I listen to her videos while Im painting in my studio.

Paula González

Paula González

Phaulet Designs

Jenna was incredible!!! She was energetic, knowledgeable and passionate about her topics. Her enthusiasm is contagious!