The complete online business training program for artisans and crafters just like you.
Introducing How to Start and Grow Your Handmade Business, a comprehensive online program designed exclusively for artists and crafters. If you love making things and want to start and grow a profitable handmade business, this program will teach you everything you need to know to plan, create and grow your business.
Whether you want to run a handmade business on the side or as a full-time career, this program will give you step-by-step instructions and guidance on how to achieve your goals and avoid costly mistakes.
Created by Jenna Herbut, the founder Make It: The Handmade Revolution (Canada’s largest independent craft show), this program will take you from concept to production, shy crafter to marketing and publicity master, all while giving you the inside scoop on what it takes to succeed in the handmade business world.
Comprehensive Handmade Business Training
- Production and Pricing
- Building Your Brand
- Media and PR
- How to Wholesale
- Selling at Shows/Events
- Selling Online
Ever wonder how much you should charge for your handmade products? Do you know how much you need to earn in order to pay for your time and make your business grow?
Production and Pricing 101 will help you avoid (or fix) the biggest mistakes that new and seasoned handmade business people make. If you don’t have a production and pricing strategy that provides great profit margins, your business won’t survive no matter how passionate you are!
Do you want to create a brand that customers absolutely loves? Do you know the secret to creating a brand that you can promote effortlessly?
This course teaches you everything you need to know to create an amazing brand that will transform your business and boost your sales. Marketing doesn’t have to be cold and corporate. In fact, this course will teach you how to make a brand based on your own personality.
Media attention is the most effective advertising your business can ever receive. Most small businesses desperately need this attention to grow, and one well-placed story can launch your handmade business into the stratosphere.
This course will remove the guesswork and teach you how to tell your story and approach the media in a way that works and feels natural. Jenna Herbut has single handedly generated TONS of media attention for her businesses and she will teach you how to do the same for yours!
If you have big dreams for your creative business and want to expand your sales beyond craft shows, seasonal events and online, you need to enter the wholesale world. Margins are tight and competition is tough, but successfully entering the wholesale market will allow you to exponentially grow your sales and your business by having other stores do the selling for you.
This course will walk you through the steps you need to take to become a successful wholesaler while helping you avoid the pitfalls that cause massive problems for small creative businesses.
Thousands of passionate creative people across North America make fantastic money selling handmade art and crafts directly to customers at events and shows throughout the year. Not only do these handmade businesses cut out the middleman, they also form meaningful lasting relationships with their customers.
The program covers all of the information you need to know in order to maximize your sales and make fantastic money selling direct to customers that love your creative products.
The Selling Online unit includes courses that will help you set up a free online store and master the art of selling on Etsy, the world’s largest and most popular handmade goods marketplace.
Based on personal training direct from Etsy HQ (they flew Jenna out to train with the in Brooklyn), the online selling unit will teach you everything you need to know about setting up your Etsy shop and building a lasting and profitable online Etsy business. You will also want to listen to the fantastic bonus interviews from one of Etsy’s own store review experts, rockstar Etsy vendors and a mixed media artist that has mastered the art of creating strong relationships and community online.
While we all dream about building a business around our passion, it can be a daunting journey. With so many questions and things to think about, it is easy to feel overwhelmed.
You’re not alone and the information is at your fingertips. In How to Make Start and Grow Your Handmade Business, you will learn the business skills and insider secrets you need to make great money doing what you love.
By investing in yourself and learning about the handmade business world, you can start and grow a business that supports your creativity while providing you with the independent lifestyle you desire.
Amazing facts about the handmade business world!
- You can make a six figure income without having to sell your product in stores
- You can be surrounded by a fun and creative community
- You can make a great income working six to eight months a year
- You can build your business part-time without quitting your day job
- You can start your creative business and start selling your products online and in person in less time than you think
Handmade businesses are incredibly affordable to start… all it takes is a little passion, persistance and creativity!
Compatible with Your Life
Accessible from Anywhere
Make It University programs are designed to work with your life. You can watch or listen to videos at home, at work, at the gym or in the studio. Videos can be streamed over the web or downloaded. Audio from videos can be downloaded in MP3 format and worksheats, guides and action lists are all available in PDF format.
Sponsored by Make It University
Your support makes a difference.
Also by Make It University
How to Etsy
A dedicated Etsy training website.
From the Blog
Praise for Make It University
Make it U is an amazing course full of straight-forward advice and tips for running your creative business. Regardless of what you create the information provided is relevant and practical for any business and to take your business to the next level of success.
The courses are packed with incredibly relevant information and useful tips. I especially appreciated Jenna’s personal stories that she shared throughout the courses which really made the content so relatable. Jenna’s teaching style was relaxed, personal, and executed at a pace which allowed me to learn quickly and in depth without becoming overwhelmed. I look forward to new courses being added!
Jenna is one talented, knowledgeable and inspiring chicky! She takes her world of experience and puts it in to fun and motivational lessons. There is always something to learn about improving your handmade business and Jenna has tons to offer. I listen to her videos while Im painting in my studio.