Ever wonder how much you should charge for your handmade products? Do you know how much you need to earn in order to pay for your time and make your business grow?

Production and Pricing 101 will help you avoid (or fix) the biggest mistakes that new and seasoned handmade business people make. If you don’t have a production and pricing strategy that provides great profit margins, your business won’t survive no matter how passionate you are!

Do you want to create a brand that customers absolutely loves? Do you know the secret to creating a brand that you can promote effortlessly?

This course teaches you everything you need to know to create an amazing brand that will transform your business and boost your sales. Marketing doesn’t have to be cold and corporate. In fact, this course will teach you how to make a brand based on your own personality.

Media attention is the most effective advertising your business can ever receive. Most small businesses desperately need this attention to grow, and one well-placed story can launch your handmade business into the stratosphere.

This course will remove the guesswork and teach you how to tell your story and approach the media in a way that works and feels natural. Jenna Herbut has single handedly generated TONS of media attention for her businesses and she will teach you how to do the same for yours!

If you have big dreams for your creative business and want to expand your sales beyond craft shows, seasonal events and online, you need to enter the wholesale world. Margins are tight and competition is tough, but successfully entering the wholesale market will allow you to exponentially grow your sales and your business by having other stores do the selling for you.

This course will walk you through the steps you need to take to become a successful wholesaler while helping you avoid the pitfalls that cause massive problems for small creative businesses.

Thousands of passionate creative people across North America make fantastic money selling handmade art and crafts directly to customers at events and shows throughout the year. Not only do these handmade businesses cut out the middleman, they also form meaningful lasting relationships with their customers.

The program covers all of the information you need to know in order to maximize your sales and make fantastic money selling direct to customers that love your creative products.

The Selling Online unit includes courses that will help you set up a free online store and master the art of selling on Etsy, the world’s largest and most popular handmade goods marketplace.

Based on personal training direct from Etsy HQ (they flew Jenna out to train with the in Brooklyn), the online selling unit will teach you everything you need to know about setting up your Etsy shop and building a lasting and profitable online Etsy business. You will also want to listen to the fantastic bonus interviews from one of Etsy’s own store review experts, rockstar Etsy vendors and a mixed media artist that has mastered the art of creating strong relationships and community online.